Chamblin's, Barnes and Noble respond to influence from a popular app

One of the biggest market-based communities on TikTok is one you might have even seen creeping into the real world recently: BookTok.

BookTok, a sub-community on the video app TikTok, focuses on books and literature through related videos and hashtags.

https://www.jacksonville.com/story/business/2022/05/07/booktok-tiktok-community-driving-local-book-sales-new-heights/9585821002/