Book Tok Driving Book Sales Previous press News List Next press Friday, Dec 31, 2021 Website "You know at first, I didn't really know what was going on and even my publishers were like, why are we seeing an uptick in sales?" she recalls. https://www.npr.org/2021/12/26/1068063564/booktok-is-a-new-force-driving-book-sales-and-publishing-deals